Instagram is a successful social media platform with 2 billion monthly active users worldwide. Moreover, 90% of users follow at least one business profile, and Instagram has the best interaction rates. With over 25 million businesses on the platform, Instagram is the best marketing tool for brands and marketers to get grand success. 

Today both big and small businesses use Instagram to reach their target audience, interact with customers, promote their products, and increase sales. However, being on Instagram is not enough to get success on the platform. So, create eye-catchy content to attract a new audience and increase your engagement rate on Instagram. 

Likes are the biggest currency on Instagram. When you gain more likes, your post will move higher in Instagram users’ news feeds. Gaining more likes on Instagram posts will also ensure your future posts get more exposure because the Instagram algorithm shows users more of what they are previously engaged in. 

Having more likes on posts will increase your followers and traffic, as people will check your entire profile if they like what you share. To take full advantage of Instagram’s marketing strategy, I’ve written this post on how to boost likes on Instagram. 

#1:Create Engaging Stories

Instagram stories have gained huge popularity among creators and brands to increase their popularity. Stories work for businesses in the following two ways: 

• Keep your audience engaged within your brand by creating content regularly on the stories.
• Adding hashtags to your Instagram stories help to get discovered by a new audience and increase engagement.

So if you want to get Instagram likes, promote your feed post through stories and enhance your engagement rate. Additionally, you can upload reels to your Instagram stories and add stickers and gifs to get your followers involved. Post stories frequently to keep your content fresh and timely. 

#2: Post IGTV Videos

IGTV is the latest video feature on Instagram that allows users to upload and watch mobile-optimised long-form videos. Unlike Instagram stories, IGTV users can create 60 minutes of permanent long videos to engage and educate their potential audience. 

Since IGTV is a long-form video feature, sharing entertaining videos can likely grab user attention and boost audience engagement. Moreover, many brands prefer to get IGTV video likes strengthen their reputation in order to increase visibility and gain more sales. Use Instagram TV videos to share tutorials, demos, product promotion, educational content, behind the scenes, and lots more. Try different video ideas to attract a new audience and increase your IGTV video likes and views.

#3: Share Plenty Of Reels

A short-form video feature has taken the world by its strom. If you’re not using Instagram reels, you are losing huge opportunities. Reels are the perfect way to get popular on Instagram.

People love to watch Instagram reels, so posting catchy reels will automatically increase your post visibility and reach. Adding reels to your content strategy can help you become famous on Instagram. Plus, add trending music to your reels video to increase your video reach among a wider audience. 

#4. Post At Best Times

Posting a video at perfect times helps you draw user attention and get instant likes on Instagram. Are you wondering how to find the best time to post on Instagram? Switch to your Instagram business profile, and you can find the ideal posting times through Instagram insights.

Step 1: Open the Instagram app

Step 2: Click the profile icon in the bottom right corner

Step 3: Tap the three horizontal lines in the top right corner

Step 4: Navigate to insights

Step 5: Next, go to the total follower’s sections

Step 6: Finally, scroll down the Followers Breakdown page

Here you will find a section called ‘Most Active Times’. With this, you can check days, hours, and weeks to find when your followers are most often using the Instagram app. Once you find the best time to post, schedule the post on peak time to gain Instant Instagram likes. 

Wrapping Up

Increasing the engagement of your Instagram post is essential to build a successful Instagram marketing strategy in 2022. Create unique content to grab the user’s attention and encourage them to engage with your posts to boost engagement. Use the above four ideas to increase likes on Instagram to make your video popular on the platform. 

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