Useful advice for properly utilising Instagram hashtags

When utilised correctly, hashtags may help businesses gain more exposure, strengthen their brand, and create a loyal customer base. Start getting your content in front of individuals looking for terms related to your business or sector by using these hashtag suggestions.

You should be aware of how you use hashtags, how many you use, and the fundamental dos and don’ts to get the most out of them.

This article provides a comprehensive analysis of the hashtag’s role in social media marketing and offers advice for making the most of its potential.

  • Instagram hashtag advice
  • How to prevent common pitfalls

Ideas for Instagram Hashtags

In-search hashtags

The primary effect of hashtags is to facilitate related search results discovery. Instagram’s hashtags, for instance, function as tappable (or clickable) hyperlinks that go to all other posts containing that hashtag.

Seeking advice on how to learn what people are actively seeking online? As soon as you start typing a hashtag, a drop-down menu appears with the most popular queries using that phrase and the total number of postings using that hashtag. If more people are using and looking for a hashtag, then there will be more individuals using that hashtag, but there will also be more people trying to use that hashtag.
Keep in mind that you should never use someone else’s hashtag without permission. When people’s searches don’t show up what they’re looking for, they’re more likely to be annoyed than to click on your photo or follow your account. A company’s usage of a hashtag associated with a calamity or tragedy has to be handled with extra care.

Is there a recommended minimum or maximum number of hashtags?

While Twitter restricts users to 280 characters (including hashtags), Instagram allows for up to 2,200. However, refrain from using too many hashtags. There can be no more than thirty in total.

Instagram does not have a magic number for hashtags, although eight tags seems to be optimal for interaction.

Hashtags are a great way for smaller companies to gain exposure to a wider audience. Look at these three examples of niche companies making a splash.

Take care with your hashtag formatting

You’ll need to use the proper hashtag format to get any of the benefits listed above.

Instagram says just numbers are acceptable, but no punctuation or other symbols.

That’s why it’s #dailydeal and not #daily-deal or #daily deal if you want to make a hashtag for your daily deal.

Put some humour and ease into your hashtags

When creating hashtags, it’s important to keep in mind that they should be accessible to both search engines and human readers. Examine how simple (or difficult) it is to grasp the meaning at a glance. (Keep in mind that most readers are accessing this on their phones.)

Also, if the sentence has an entirely new meaning, check your postings to see whether the phrases were split in different locations than you meant. The hashtag #hatebook, for instance, might be interpreted in two ways: as “hat ebook” or “hate book.”

To get more people to utilise your hashtag, make it short and simple.

Now that you know how hashtags should be laid up, you should work to improve their performance on Instagram. For this, you can:

  • Categories. Use hashtags that make sense for the content you’re sharing or your industry (for example, #smallbiz, #entrepreneur, #socialstrategy).
  • Location. Put in the coordinates of your current location or the city/town where your business is located to make your article more useful to readers and potential customers.
  • Emotions. Include a hashtag indicating how you feel about what you’re doing, how you’re feeling today, or the emotion you hope to inspire with your topic. (i.e., self-reliant and accomplished)
  • Events. Tag the gathering you are at or sharing from, or coin a new hashtag to publicise your own gathering.
  • Products. In a hashtag, you can list the product’s name, its category, and its function.

Instagram Hashtag Best Practices

With the right dos and don’ts in place, an Instagram hashtag strategy may do wonders for your brand’s exposure and revenue.


You should start your own hashtag.
To increase interest in your actions and your brand, use hashtags.
Try to fit in.
After doing some preliminary research, narrow down your list to the most compelling points to ensure your message sticks with your audience.
You may get extra mileage out of things that you initially published by reposting them with new hashtags or recycling the best ones.


Acquire the use of a hashtag and run with it.
If a hashtag is not directly related to your content, you should not utilise it even if it has a lot of followers.
Using too many hashtags will slow down your postings. This seems like some last-ditch efforts at advertising.
Construct a lengthy, convoluted hashtag.
Hashtags that are too long or difficult to understand are rarely used. Rather than attracting attention, lengthy posts will be soon lost in the noise.

Therefore, let’s locate the discussions in which our intended audience participates and contributes meaningfully. The # sign is the final piece of the puzzle to establishing a connection that can lead to brand recognition and, eventually, a successful commercial exchange.