Insightful Instagram Metrics
Whether you’re starting from scratch with your Instagram profile or already have an enormous following, monitoring your team’s performance is an essential part of your job.
Which Instagram KPIs, however, really matter? To what extent do various measurements help shed light?
Let’s take a look at the Instagram stats that really matter for your social media marketing plans.
To what end are these Instagram metrics useful?
The Instagram stats provide valuable information. Keeping tabs on them might aid your team in several significant ways.
The importance of keeping an eye on Instagram analytics lies in the fact that they allow your team to:
Figure out what’s actually helping. Metrics monitoring is useful for understanding the factors that lead to the outcomes you seek, whether they increased engagement, more conversions, or anything else you could consider a success indicator.
Locate the problem areas. Metrics tracking is a useful tool for determining why some material isn’t doing as well as expected. Then, you’ll know how to improve your Instagram approach moving ahead to achieve your goals.
Distribute assets sensibly. To effectively allocate your team’s resources, you need to know what works and what doesn’t. You may, for instance, make more movies or organise more paid picture sessions.
Take pride in the worth of your efforts. What does your team put a price tag on when it comes to social media engagement metrics like likes, comments, shares, referrals, and sales? You can get the information you need to put a price on your Instagram success by keeping an eye on key indicators.
Surge in Instagram Users
A successful Instagram presence for any company is evidenced by a growing following.
However, the total number of viewers at the conclusion of the week or month is only one indicator of audience development. You want your audience size to rise continuously over time, since this indicates solid growth in consumer recognition of your brand.
The Makeup of Instagram’s Current Audience
Every ad executive’s dream is to amass thousands of followers on Instagram. It’s important to note that not just anybody may be a follower.
Instead, it’s important to focus on recruiting people who are a good fit for your brand and your ideal consumer. (If it’s not, you might want to reconsider your Instagram marketing strategy or your target audience.)
Exposure on Instagram
To what daily, weekly, or monthly audience size does your team’s Instagram material typically reach?
After all, you need them to keep up with the narrative you’re presenting and click through to your offers.
Reach monitoring allows you to keep tabs on how many people saw your material over a certain time frame.
Views on Instagram
Then you may check to see if it’s been steadily increasing over time, or identify any outliers.
In Instagram parlance, a “Impression” is the number of times your post was seen by an individual user.
Simply said, impressions are the total number of times your content was seen over a given time period.
Despite the similarities between reach and impressions, it’s important to track both. By keeping track of your posts’ reach, you can more easily determine useful metrics like engagement rates every update.
Reactions Obtained From Instagram
Having a large audience and making a strong impression are both crucial. However, you want them to take some sort of action after reading your information.
Watch how your audience responds to your posts.
Make sure people are responding to your material as much as you’d anticipated by counting the amount of comments it gets.
Amount of Interactions in a Post
Instagram engagement may be measured through comments since they indicate a high degree of interest in your photos.
It’s not just those interactions, though, that you’ll want to monitor.
Total interaction per post might be a good indicator of overall interest. What if, however, the number of persons reached by each post varies greatly, though? Your level of involvement will be erratic as a result.
Rather, you should figure out how many people are actually engaging with your Instagram posts.
The formula is as follows:
Post Engagement Rate = (Average Number of Comments + Average Number of Likes Per Post) / Average Number Of Views For Each Post
It is common practise for certain social media teams to allocate their total comments and likes based on impressions rather than reach. If perceptions better represent your team’s aims, you can use them as a substitute. If you want to monitor your development over time, your method must remain constant.
Per-Follower Engagement Rate
You might be forgiven for assuming that your Instagram followers are the sole source of all the interaction your page receives. This isn’t always the case. People who are tagged in the comments or who discover your material through Instagram’s Explore feed can also get engaged with it.
Instead of trying to reach everyone on Instagram, focus on how your followers respond to your posts. You need as much interaction from your followers as possible. If your brand’s followers don’t interact with your posts, you’re wasting your time and theirs by having a large account.
To find out how many people were following your account on any particular day, look at the daily audience report.
Here’s a quick formula for determining this metric:
Engagements per follower = (Comments per post + Likes per post) / total number of followers
Conversions on Instagram
Many different kinds of conversions exist. What constitutes a conversion for your team may vary depending on the nature of your business and the kind of marketing efforts you conduct.
Conversion tracking with Google Analytics is quite flexible and requires nothing in the way of setup. It’s as easy as establishing goal monitoring in Google Analytics or Google Tag Manager or implementing e-commerce tracking.
After that, you’ll be able to track the actions of Instagram users who visit your website and see if they end up making a purchase. Do you find that Instagram drives a disproportionately high number of memberships and sales for your business? Instagram advertising might be worth more of your budget.