How To Build An Instagram Marketing And Sales Funnel From Scratch

Instagram is a major social media platform, ranking in the top four worldwide. That makes it a great spot to make direct sales or raise brand recognition. Instagram is a must-have for every business looking to grow.

But how might one maximise Instagram’s potential? Construct a sales channel.

An Instagram sales funnel is a series of steps used to increase the number of followers, interest both current and potential customers, and ultimately result in sales.

What Makes Instagram the Best Option?

Did you know that Instagram has more than a billion monthly active users? That was right after they declared they had 800 million users. An rise of over 30% in such a short timeframe speaks volumes about the platform’s popularity and potential.

You must realise that monetary gains are only part of the picture. Instagram users are more likely to interact than those on any other social media platform, and this is especially true throughout the purchasing process.

Then what? Instagram makes it simple to monitor leads and sales. Like Facebook, it can follow your every move.

If you’re astounded by the platform’s potential for enhancing a sales funnel, you should go to work. In this article, I will show you the seven simple steps I took to build my own Instagram marketing machine.

How can one build a profitable sales funnel on Instagram?

Instagram has quickly become one of the most popular social media platforms and has shown to be an excellent way to launch a brand new sales campaign. Follow these steps to build a profitable Instagram sales funnel.

In conjunction with a well-thought-out email marketing approach, in which you provide engaging content, monitor who reads your emails so you can better target them, and send frequent communications to your clientele, you should have success.

Make Buyer Personas and Target Ads That Are Actually Useful

It helps you zero in on the specific customers who would be most interested in your offerings.

Once you’ve established your buyer personas, you’ll be able to create organic content and advertisements that are tailored to your target audience.

1. Conduct Extensive Market Analysis

You may learn anything you want to know about your present clientele right here. Important data factors include demographics like age, income, language, life stage, and interest.

Which existing customers do you have? Who makes up the bulk of your followers on these platforms? The question is, who is it that your competitors wish to harm the most?

2. Identify Problem Areas

At this point, you should care about the customer’s issue. Where are they trying to go, exactly? What problems or annoyances do potential clients face that you want to solve? Your frontline workers will have this information. Customers are another great source of data. You might, for instance, send them a survey and offer them anything in exchange for their time.

3. What are some potential solutions?

It’s time to start thinking about ways to alleviate your customers’ problems. That requires digging deeper than surface features to uncover your offering’s true worth.

Think about the stage of the buying process your target audience is at and the main obstacles they face. Fourth, Model Your Customers

Now that everything is in one place, you can start looking for patterns in the data. Your customer personas will be based on these characteristics.

4. Make Contact with Important Influencers

Influencer marketing is an effective strategy for increasing brand awareness and sales. Their fans will not perceive it as an advertising since they value their opinion. This will sound like a suggestion.


If you want to build and monitor a successful influencer marketing campaign, Traackr is a must-have tool. While Traackr’s primary purpose is to help marketers manage their influencer networks, it also offers tools for monitoring campaign performance.

5. Onalytica

You can find influencers, get in touch with them, and keep tabs on their activity with the aid of Onalytica, a contact management system. It gives a large amount of information that may be used to monitor and evaluate progress.

Include clickable product links in your Instagram Stories

Rather of using the swipe-up function, users may now add a link sticker to their Instagram Story.

In spite of Instagram Stories’ fleeting nature, you may boost sales, encourage organic engagement, and make it simpler for followers to access the content you want to share by providing a link in your tale.

Boost your bio with a call-to-action button

A call to action (CTA) is another way to attract new customers. It’s a modern replacement for the traditional sales pitch. It’s important because you can’t get anything unless you ask for it.

Make Use Of Content Created By Your Audience

Throughout the buyer’s journey, UGC is used to sway engagement and boost conversions in a variety of ways. Your brand’s credibility will be strengthened as a result.

Customers increasingly trust user-generated content 2.4 times more than content created by businesses, therefore it’s time to focus on them.

In Concluding

Your company can only gain from developing an Instagram marketing funnel. It’s one of the best ways to find new customers, interact with them, and build relationships that ultimately result in more sales.

This article served as a guide for setting up a marketing campaign on Instagram. Make use of user-generated content, create buyer personas, integrate product links into your Instagram Stories, and transform your account into a commercial profile by following these steps. Last but not least, you may now make sales via your Instagram company profile.

If you want to build a successful sales funnel on Instagram, consider these guidelines. But don’t stop there; you shouldn’t be satisfied with that. Keep in mind that the success of your Instagram sales also relies on your ability to frequently measure and tweak your sales funnel marketing strategy.