One of the most important trends in advertising is the usage of social media for online shopping. Combining marketing/advertising with direct sales, Instagram can be used as a powerful eCommerce platform. Instagram allows businesses to promote their products and services through both organic posts and paid advertisements. Read on to find out how everything operates.

Commercial Use of Instagram

A large user base is guaranteed on Facebook. Instagram was acquired by Facebook in 2012 for a reported $1 billion. Since then, Instagram has expanded to become an established medium for commercial endeavours. In 2017, there were over 25 million Instagram profiles just for businesses.

Since Instagram’s latest update, the service has become much more accessible to commercial users. Several new functions tailored specifically to eCommerce business accounts have been introduced. These options are known collectively as “Instagram Shopping.” With this new function, companies can;

• Create a website for your company that doubles as a shop.
• Make it a buyable item by giving it a name and a price.
• Promote their wares through authentic writing, either their own or that of an influencer.
• Make a sale without having the customer leave the app.
• Boost sales by showing potential consumers how great their products are in person.

Is Instagram a trustworthy platform for online shopping?

Here are some of the most compelling reasons why Instagram is so trustworthy for online shopping:

• At least 90% of Instagram users are subscribed to a business account.
• Over eighty-five percent of respondents said they had made a purchase because of an influencer’s post on Instagram.
• There are reportedly 200 million daily visitors to company profiles and 130 million monthly shoppers who click on at least one shopping post on Instagram.
• Sixty percent of Instagram users say they’ve found useful things there.
• Instagram’s dominance as a platform for online sales is supported by other statistics. In 2022, customers expect to see posts from their favourite brands on Instagram. Some Instagram users even use the platform to investigate the credibility of a company.

You should join the many other successful companies already using Instagram. More than that, you need to capitalise on the marketing power of your brand.

Instagram: The Basics for Online Shops

Here are the Instagram basics you’ll need to get started right away.

• Insta-shop with Instagram’s blessing
• Make a company Instagram account.
• Join your product listing to the account.
• Send in your financials for inspection.
• Once the shopping option has been approved, turn it on.
• Make use of Instagram’s tagging system in your postings.

Let’s get down to business and start using Instagram for eCommerce now that you’ve set up your Instagram Shopping Features. Here are the measures you must do to advertise your business on Instagram.

Getting your “Shop” up and running

You can convert your Instagram business page into a virtual storefront by using the app’s built-in shop function. Customers may shop directly from your Instagram feed, it seems. The “Shop” button acts as a call to action and may be added to any and all of your collections.

The concept is built around eliminating the need for clients to contact you prior to making a purchase. Your company profile will include a selected range of products from which they may make their selection.

Browse Instagram Store

To begin, Instagram Shop is not the same as the aforementioned Shop option. Instagram has an in-app store where users may browse products from various brands. The brands have, of course, created Instagram accounts.

You might think of the Instagram store as an online mall. It’s an assortment of goods from various manufacturers. Based on a user’s past engagement with similar companies and items, Instagram will suggest them to them.

Where do I go on Instagram to get there? Then, whenever you’re ready to buy, select the “Shop” tab.

Add Shoppable Tags to Your Posts

Instagram posts and ads can be connected to your Product Catalogue through the use of shopping tags. The goal is to make them commercially viable. Tags appear in the post’s lower left hand corner. It makes things more readily apparent as potential purchases for users.

When you select an item, its name and cost will appear. Every time they click the “View Products” button, they’ll be taken to a new page where they can browse the rest of the Catalogue.

Make Product Description Pages

Products, sizes, pricing, descriptions, shipping/return information, and suggestions will all be listed on your Product Detail Pages. Your product will be visible on a Product Detail Page to anyone who tags it. There is sufficient social proof and supporting visuals on the page.

Incorporate Ads onto Item Labels

Commercials are another tool for increasing brand awareness. Since Instagram is now owned by Facebook, adverts can be made through Facebook’s Ad Manager. Customers will be directed to your Instagram or website when they click on the advertising. A “sponsored” label will always appear in the user’s profile beneath any paid promotion.

Product names and other information are included in the entries. But before placing an order, customers will have access to more data.

Utilise Leaders and Innovators

Individual Instagram profiles with a sizable fan base are known as “influencers” or “creators.” Therefore, a business can partner with them to expand their audience and pay them a commission for the service. The graphic links directly to the product’s checkout page, so followers may buy it with just one click.

You might not have been aware of the characteristics we just discussed. To use Instagram for e-commerce, you may need the assistance of a third party such as ConvertedIn. When you succeed, we succeed.