Are you interested in increasing your Instagram followers? Having a good presence on your social media is really important for you and your business, and I understand how difficult it is to increase them. Luckily for you, I’m here to give you tips and tricks, and some that include Instagram Stories, to help you get more followers and more users to notice your account!
This blog is dedicated to giving you useful tips and tricks for Instagram Stories that will help you with your account. One example is giving you ideas for contests, and another example is providing you with ways to post “In the Moment” content.
What Are You Trying to Accomplish?
Like anything else, in order to accomplish your objective of increasing followers through Instagram Stories, you need to work towards specific goals. What do you want to achieve; an increase in followers, more people engaging with your posts, or your brand becoming more visible? The goals you set become the timelines for your content.
Without specific goals, you won’t ever be able to see the success of the Stories you post on Instagram. You can measure the success of Stories by reviewing the number of new followers you get, the number of people who look at your Stories, the number of times they click the link in your bio, and how many new people view your account. With these things in mind, creating and posting Instagram Stories will help you gain followers in no time!
How Goals Affect Your Instagram Stories
Setting goals is the first step in building an Instagram Stories strategy with your team. Goals help you and your team focus on the growth and achievement mindsets, helping you create the best content that resonates with your followers. Take the goal-oriented mindset and apply it to your Stories. Each goal-oriented Story that you create on Instagram helps you expand your reach and grow your impact.
Sharing User Generated Content
User generated content (UGC) builds community on Instagram. UGC posts help brands connect with followers by building community, and UGC helps followers create content for the brand who gives the followers a voice. By featuring followers’ content on Instagram Stories, the followers now have a community and a brand that appreciates what they create. This creates a tight bond between the brand and community. UGC posts encourage creativity and help build a loyal community who participates in the brand’s content.
User-generated content allows brands to include their customers’ stories and extend the reach of their Instagram Stories. Users like to see their peers’ relatable, user-created posts, and are then compelled to interact with and share the brand content. Brands extend their visibility, and the customer-generated content post provides a new frame through which the brand can be viewed. Including customer-generated content provides new perspectives while making customers feel valued.
Including Behind-the-Scenes Content
Instagram Stories with behind-the-scenes content show brand customers what is happening behind the curtain. Showing the development of a product, or even showing employees having a little fun during the workday, provides a transparent view of the brand and resonates with customers. Customers feel as though they are on the inside and provides a feeling of exclusivity and privilege. The development of product or service creates transparency and customers appreciate honesty and the work effort that goes beyond the seamless look brands present on social media.
Behind-the-scenes content can show customers the development of the brand along the way. It can show the creative process and the goals and values of the brand along with the team members who drive the brand.
Boosting Engagement with Contests and Giveaways
One of the best ways to promote engagement and grow your follower base on Instagram is by hosting giveaways and contests on your Stories. You’ll be able to grow your audience and reward them for positive engagement with your offering of prizes and gifts. Contests and giveaways are valuable behind-the-scenes tools for building your audience and strengthening your community.
The best contests and giveaways offer simple and easy instructions along with a way for contest/go giveaway participants to engage with your brand. This could be a prompt to vote in a poll or to complete an Instagram Story quiz. A big plus to this engagement method is that participants usually promote the giveaways and contests to their audience of friends; this is great organic audience reach for your brand. This really is a great long-term audience-building tool and positive engagement with your audience.
Marketing Stories on Other Social Platforms
If you publish your Instagram Stories to other social media platforms, you have the potential to grow your audience and gain new followers. You can even post short trailers or highlights of your Instagram Stories to Facebook, Twitter, and even LinkedIn. Users will be encouraged to click through and view your full Instagram Story. This will help you gain followers, and will show that you are active and brand-consistent on multiple platforms.
You should also use the collaboration of outside brands or influencers to help you promote your Instagram Stories. Partnering with influencers allows you to tap into their audience and gain credibility so you can get followers. These collaborators should be encouraged to post their own preview of your Stories or their own endorsement to their followers.
Finally, other routes you can take are paid promotions of your Stories on Facebook and Instagram. You can utilize your promotional tools by focusing your advertisements on the demographics you think will benefit the most from your Stories. They will help you gain followers by increasing your visibility and engagement to users that have not seen your profile before.
Using Polls, Questions, and Countdowns to Your Advantage
Polls, questions, and countdowns are great additions to your Instagram Stories because they give your audience a chance to engage in a whole new way! Polls are a great way to let your audience give feedback on the different types of posts you choose to share. Questions also help create some feedback-based communication and even help make your audience feel more at home with your community! Countdowns can help create excitement with your audience for an upcoming event, new product, or the next big thing that you will be sharing with them.
When you add polls to your Stories, think of future projects and ask your audience for their opinion or ask them to make a personal preference. This will help you create a feed that best reflects what your audience wants to see! Questions can be used at the beginning of a discussion to get your audience and customers interested in offering feedback for a product or service that you are offering. Countdowns can help create a whole new level of excitement with your audience for a brand new offer that you will be sharing!
Through the polls, questions, and countdowns, your audience can feel important and connected to your brand, which creates new trust and loyalty for your brand. This also helps your audience feel like they are a part of the creation of your content! Using these tools is a perfect way to create a unique community that is interactive and ready to share with your brand!
Getting More Views on Instagram Stories
If you are trying to grow your Instagram audience, buying views on your Stories can help. The Stories with the most views are more likely to show up on the Explore Page, where more users can find your account. High view counts are enticing for new users, who will click on your account to see what you have to offer. Higher view counts will also help your Stories gain more likes and comments. New users will be more inclined to start following you with the knowledge that you already have a lot of other followers. Using Snaphappen service should help you increase your audience, but remember to use high quality images and interesting Stories to keep the audience you gain
Conclusion
The most important factor for gaining followers on Instagram is engagement. Interactive and interesting content for your audience will help you gain and keep followers. Remember that every Story post you create is a way to create engagement with your audience. Every post inspires your audience to take some kind of action, either towards your account or some other goal you may have.
In a world where people have less time to pay attention and more brands are competing for their interests, your brand needs storytelling to shine. Use your Stories to showcase your creativity, your authenticity, and your innovation to help build a community to appreciate you and the experiences you provide. Social media changes all the time, use the changes to your brand’s advantage to help tell your story to your audience, and to help build stronger relationships with your audience.