Is TikTok advertising still on the fence for your company?

The names TikTok and TikTok for Business are probably familiar if you’ve been keeping up with the news. The app’s widespread appeal has caused a stir in both the arts and the political arenas.

A media frenzy of this magnitude would never materialise if TikTok weren’t the most talked-about new social media app in recent memory. If the government is paying attention, then surely business owners will as well.

The release of TikTok for Business, however, levelled the playing field for corporations. Now is the time to dive headfirst into this new platform to see what it can do for your business, as it has a slew of new features designed to increase brand engagement.

Even though there are more and more brands on TikTok now, the competition is still minimal. Joining the platform now allows you to be an early adopter of a game-changing technology in your industry.

To that end, this article will serve as a guide.

TikTok is a no-brainer for marketers, and we’ll help you see why, craft a marketing plan for the platform, and give you some brand examples to get you started.

Top 2 Reasons Why Your Business Needs TikTok Marketing

First, let’s examine the five main benefits of incorporating TikTok into your company’s marketing strategy. We’ll talk about the various forms of advertising, the various forms of content, and the peculiarities of the platform itself.

1. Influencers on the video-sharing platform TikTok

The practise of using influential people to promote products has been around for some time. In case you haven’t heard of it, it entails contacting an Instagram user with a sizable following and offering to pay them to promote your products in exchange for exposure to their audience.

This form of advertising is highly efficient because it sounds more like a personal endorsement than a sales pitch. The audience feels more at ease and is more likely to make a purchase as a result.

The use of influencers on the video-sharing app TikTok raises the bar significantly in this regard. Instagram has become flooded with brands hoping to capitalise on the marketing strategy, despite the fact that it continues to be successful. That’s why many Instagram users now ignore promoted content the same way they ignore traditional forms of marketing.

However, the newer platform TikTok takes a much less pushy approach to advertising. Since it hasn’t been adopted by as many companies as Instagram has been, it has more of the same personal feel that Instagram used to have before it became a marketing tool.

In addition, TikTok is ideal if your target audience consists primarily of people aged 13–24. Approximately 69% of TikTok’s users are between the ages of 13 and 24, with 27% between the ages of 13 and 17 and 42% between the ages of 18 and 24. Therefore, TikTok is your winning ticket if you’re looking to connect with this audience.

Generally speaking, the most challenging aspect of entering TikTok influencer marketing is identifying the most appropriate influencers for your brand. TikTok marketing can be extremely effective, but it’s still important to choose the right influencer. For example, promoting a new women’s fitness programme with a male fitness influencer probably isn’t the best idea.

You can conduct your own search for an influencer on the platform or use a third-party tool like Influence Grid. You can quickly narrow down your search for the right influencers with the help of Influence Grid, which displays data such as the influencer’s number of followers, average number of video views, and average number of likes. If you want to know what kind of outcomes to anticipate from particular influencers, this can help.

2. Promoted videos on TikTok

The use of advertisements on TikTok is a new feature. They herald TikTok’s debut as a serious rival to Snapchat and Instagram in the realm of advertising. Marketers should be aware of a few differences between TikTok ads and other paid social media ads.

You need to be aware of the following five categories of advertisements:

• Marketers’ Takeover of News Feeds with Ads
• TopViews
• Hashtag Brand Challenges
• Affects on Brands

But before we get into the specifics, it’s worth noting that paid TikTok ads are more expensive than ads on most other social media platforms. While running an ad campaign on Facebook or Instagram can be done for as little as $20, the minimum cost of doing so on TikTok for Business is currently $50, down from $500.