There is a wealth of information to be gleaned from your existing Twitter followers if expanding your audience is a priority, but the vast majority of marketers don’t bother with this data because they don’t think they need it.

Explanation of Twitter’s Analytical Tools

Twitter isn’t the most crowded social media site, but it’s where people congregate for real-time discussions of current events, TV shows, and sports.

There’s a good reason why Twitter verification is a badge of honour. It took nearly a decade for companies to learn “how to Twitter,” but now marketers understand that Twitter isn’t a place for ads, but rather for conversations.

You can’t expect to get much out of Twitter Analytics as a source of business intelligence until you start actively engaging with your audience.

Launched in 2014, Twitter Analytics is Twitter’s built-in analytics dashboard for monitoring your account’s activity and gaining insight into your audience.

Insights from Twitter’s Analytics: Why You Need Them

The questions you need to ask to increase traffic and sales can be answered by analysing your Twitter metrics.

1. Figure out what your target market is looking for.

While Twitter deleted demographic information about its users in early 2020, that doesn’t mean you can’t still gain insight into who they are.

By analysing your engagement rate, mentions, and social shares, you can learn more about the type of products, content, and copy that most appeal to them.

By reviewing your most popular posts, you can speculate on the factors that contributed to a tweet’s visibility in the feeds of your followers.

If you find that tweets containing videos receive a better response than those containing just text, that’s one example.

You can learn more about your audience and what makes them tick by analysing more data about their behaviour.

2.Timing your tweets properly is essential.

There isn’t much to this one:

Finding out when your target audience is most active online and posting at those times will increase interaction.

The reality is that most tweets have a short lifespan, despite Twitter’s efforts to make great tweets stick around on timelines for longer with features like Top Tweets and Moments.

To put it simply, timing is everything on Twitter, and it’s a crucial piece of the success puzzle that can’t be skipped over.

To create the most effective tweeting schedule, you can use Twitter Analytics to determine the optimal posting times.

3. Keep tabs on your progress over time

Twitter allows you to monitor the success of both individual tweets and your entire account as a whole. As a result, you’ll be able to check out your Twitter account thoroughly.

Analytics for Twitter and How to Use It

The first step in using Twitter Analytics is logging in to your Twitter account. Then, select Analytics from the More menu.

Twitter Analytics divides your data into four distinct sections once you log in: Home, Tweets, Videos, and Conversion tracking.

The first part is a summary of your Twitter activity throughout the month, including your most popular posts and the people most likely to retweet them.

View impressions, engagements, engagement rate, link clicks, retweets, replies, and more in the Tweet activity dashboard.

There’s a tonne of data to examine, so let’s focus on the most telling indicators.

Among the Most Important Twitter Analytics

1. Tweets

If you go to your Twitter homepage, you can see how many tweets you’ve sent out in the past month. If you’re trying to publish new content every day, this can help you stay on track.

2. Publicity tours

Twitter also provides a monthly summary of how many people have viewed your profile and feed.

Keeping tabs on this over time can tell you if people are interested enough in you to follow you after reading just one of your tweets.

3. Adherents

For each month, Twitter Analytics will show you not only your current follower count but also how many new or lost followers you had.

Gaining more followers is great, but you should prioritise metrics that have a greater bearing on your bottom line, such as engagements and link clicks. If your followers aren’t engaging with your posts, you might as well not have them.

4. First in Tweets

During a given month, the tweet with the most engagement is considered a top tweet. A popular tweet can increase your fame in two ways.

First, by examining your most popular tweet, you can learn what your audience finds most interesting and useful.

And second, since you know for a fact that this tweet is resonating with its target audience, you may want to promote it. If you’re going to spend money to promote your content, you might as well promote your very best work.

5. Most Mentioned

The most popular mention of your account is the one that starts with @. Just what is it in it for you?

A Twitter user who is already engaging with your brand and receiving positive attention could be an excellent advocate for your business.