With a total of 3.7 billion members, Facebook and Instagram are two of the most popular social networking sites in the world. Millions of marketers are now making use of the channels as a means to expand their customer bases and accomplish their goals.

Both channels allow you to reach your target audience in a number of different ways, with a wide range of ad styles, ad goals, and targeting options to choose from. While both of these avenues will get the job done, there are some key distinctions between them that should be taken into account while selecting the most appropriate one for your company’s needs.

Why Should You Advertise on Facebook?

Marketing on Facebook has many advantages for your company.

In terms of monthly active users, Facebook has over 2.7 billion, far more than Instagram or any other social media network.

Statistics reveal that 79% of people aged 18-29, 79% of those aged 30-49, 68% of people aged 50-64, and 46% of people aged 65 and up use Facebook. Putting up advertising on Facebook is a great way to get your message out to a big audience.

Useful for both business-to-business and business-to-consumer ventures because advertisers from every industry use the platform.

The most popular network for social interaction, with 74% of users logging in at least once a day. This is more than the number of people that use Instagram every day, so your advertising have a good chance of being seen by the people you want to view them.

Effective advertising options aplenty Facebook offers a wide variety of ad formats and audience selection filters to ensure your ads reach the people you want to see them. There are a variety of ad formats, measurement tools, and targeting possibilities, as well as retargeting your existing audience and building new “lookalike” audiences.

When Compared to Other Forms of Marketing, How Does Instagram Advertising Stack Up?

In addition to knowing the advantages of Facebook ads, you need also be aware of Instagram ads. The advantages are:

Approximately one-third of Instagram users have made a purchase as a result of seeing an ad on Instagram and then making the transaction within the app. These customers are more likely to complete a purchase within the app.

Instagram’s organic features are fantastic, and the platform offers a wonderful chance to grow your business in a natural way. Without paying any money, you can increase your platform following and promote your brand. Ad conversions can be boosted if you are able to gain more followers, likes, and recommendations from your audience.

Due to Instagram’s visual nature, it is able to generate a greater number of interactions with its advertising content. Instagram is the greatest platform if you have a lot of graphic content to share.

Should You Promote Your Business on Twitter or Pinterest?

Clients often want to know which social media platform—Facebook or Instagram—is better for advertising. Because your answer must include factors such as brand, content, and intended audience, there is no one correct way to answer this question.

While it’s ideal to promote your brand on both Facebook and Instagram, you should choose the platform where your target audience spends the most time if you have to choose only one.

Consider these questions as you weigh your options for a business platform.

Ad Administration

The Facebook Advertising management makes it simple to distribute ads across both platforms and select optimal locations for them.

The Facebook campaign manager gives you control over your ad’s goals, ad settings, and creatives, allowing you to try out a variety of various approaches.

Instagram’s advertising platform is intuitive. The programme makes it possible to create an ad in a matter of seconds by piggybacking on an existing post or article. Instagram has the finest ad manager if you don’t need a tonne of data and simply want the essentials.